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The Importance of User Research
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Research reduces risk (and saves budget)
Strong products are built on real user needs. Research helps validate assumptions before expensive builds.
What research gives you
- Clarity: what users actually try to do
- Priorities: what matters most
- Language: how users describe problems
Practical methods (fast)
- 5–8 interviews (30–45 min)
- Prototype test (Figma) with 5 users
- Analytics baseline for core funnels
Do / Don’t
Do: recruit real target users, record sessions, write down quotes.
Don’t: rely on internal opinions or “CEO user”.
Template questions
- What triggered you to look for a solution?
- What did you try before?
- What would “success” look like for you?
Conclusion
Research doesn’t slow you down; it prevents you from building the wrong thing faster.
About the author
Orhan Güzel builds production-ready web platforms and business software with Next.js, Fastify, and Laravel — based in Grevenbroich, Germany.